Salesforce CRM Vs Sugar CRM Facts - Choose the Best CRM for Your Business

If you are looking for CRM software then Salesforce and SugarCRM may be on the top of your consideration list. In the present time, Salesforce is one of the biggest CRM vendor; however, this fact doesn’t reduce the popularity of Sugar CRM that is one of the most cost effective alternative to Salesforce CRM. In the CRM industry, Salesforce and SugarCRM are the only countable companies whose sole focus is at CRM only. These two companies stand out by focusing their work only in satisfying their clients in areas like customer relationship management and customer experience management.

SugarCRM with similar features and with a lower price tag is one of the most commonly used CRM software in comparison to Salesforce- that is still considered as the industry standard. If one closely at what each platform has to offer will realize that they are not so different. One of the most important factor that both Salesforce and SugarCRM differ the most is in the price tag. The cost of SugarCRM is comparatively less than Salesforce, though it offers almost all the features that the later offers.

In this article, we have discussed a few major differences between Salesforce and SugarCRM. These differences will give you a better understanding regarding each CRM platform and help to choose the better one.

1. Salesforce vs Sugar CRM Branding

Most of the businesses and enterprises look into the branding that CRM companies build before they buy their product. Salesforce is a marketing company and it spent a lot of money on building its brand. It is also number one in the market when it comes to revenue. However, the company failed to make a profit even for a quarter in the last two decades and this is so because of its extensive marketing budget.

Whereas Salesforce spends a lot of money on its marketing and branding, SugarCRM spends most of its money on product improvement and usability. In the year 2018, SugarCRM collaborated with Accel KKR and with the blend of new funds, it re-branded with a new Sugar logo. The company added several new products like Sugar Market and add on such as Sugar Connect, Sugar Discover etc to improve its product portfolio.

2. Salesforce vsSugarCRM Pricing

The price is broken down based on users per month, however, both the CRM software options require annual contracts. SugarCRM has instituted a 10 minimum users requirement, whereas, Salesforce currently does not have any minimum user requirement.

• SugarCRM Professional Edition (which is perfect for growing small businesses) is priced at $40/user/month
• Salesforce Lightning Professional Edition is priced at $75/user/month
• The cost of SugarCRM Enterprise Edition is $65/user/month
• Salesforce Lightning Enterprise Edition is priced at $150/user/month
• Sugar Ultimate Edition (it is a complete CRM plus highest level of support),and it is priced at $150/user/month
• The cost of Salesforce Lightning Unlimited Editionis $300/user/month

3. Mobile Editions

The mobile platform of Salesforceis called Salesforce 1. It helps you toconfigure your own mobile mini apps easily. SugarCRM has its own software development kit (SDK), a mobile interface that can be used by programmers to manage and customize their mobile apps, but one needs a developer to change it. The mobile editions of both the platforms come with abuilt-in cost to the overall software price.

4. Usability and Navigation

Both the CRM platforms – Salesforce and SugarCRM have moved to new UI frameworks and considered improving the basic navigation of the system. Salesforce has adopted the Tab / Twitter Bootstrap navigation ecosystem where as Sugar has improved its top navigation. SugarCRM UI is very simple and easy to learn whereas Salesforce is a bit complex with more features. 

Read about: How Salesforce Lightning Is Better Than Salesforce Classic